Looking sharp shouldn’t mean compromising on comfort or utility. The brands we chose to represent this collection epitomize this belief. Casual Friday’s versatile offerings allow you to dress their pieces up or down with their clean line chinos and casual blazers while Blue Industry offers the same versatility with a refined edge. Both brands provide a sleek look that works for a wide range of sizes. 


We are not shy to say that we take scandicool menswear up one level.

With every item we celebrate Scandinavian coolness and sleek style, and you will sure notice the fine tailoring details, sharp silhouette and great fits. But you will also immediately recognize the simplicity about every look and item, so you never have to think twice about how to style the collection to your own personal expression. Even a shirt-and-tie guy will consider doing hoodie with tailored pants when he discovers our take on both fashion stating items and wardrobe staples.


“The Blue Story is captured in a vibrant palette of warm colours and hand-drawn floral prints, evoking the blissful joie de vivre of vacations spent on boat rides, seafood dinners, and sandy beaches in the South of France.

Dive in to effortless tailoring, chic sneakers, fresh summer shirts and elevated sportswear.

Dive into the Blue

Be part of the Blue Story.


273 Front st. Belleville

+1 (613) 962-2622


Business hours

Mon  - 10 am - 6 pm

Tues  - 10 am - 6 pm

Wed  -  10 am - 6 pm

Thurs - 10 am - 8 pm

Fri       - 10 am - 8 pm

Sat      - 10 am - 6 pm

Sun     -  CLOSED

Patio hours extended Thursday to Saturday till 9pm

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